Two founders.Four trades.
Trade Supplier is run by Kyle and Joe. One owns the relationships with the trade businesses we work with. The other owns the engine that brings in the homeowners. No account managers in between.
Kyle
Co-founder · Commercial & Client Success
Leads the commercial side of Trade Supplier, from understanding each trade business's area, job types and capacity before launch, through to onboarding and scaling. Kyle works directly with every fitter and installer we partner with to make sure we're delivering jobs that suit how they actually work — not just volume.
Focus
- Trade partnerships
- Area & job criteria scoping
- Client onboarding
- Performance & account growth
Joe
Co-founder · Acquisition & Operations
Leads the acquisition and delivery engine behind every campaign. Joe owns how homeowner enquiries are generated, qualified, verified and routed — keeping lead quality high and every enquiry exclusive to one trade business as volume grows.
Focus
- Homeowner acquisition
- Qualification & screening
- Lead verification & routing
- Quality control
The split is intentional. Kyle keeps the diary full of the right trade partners. Joe keeps the homeowner enquiries flowing and the ads performing. Two people, no ambiguity about who owns what.
Philosophy
Specialist by design.
Most agencies will take anyone — dentists, gyms, e-commerce. That means the person running your account learnt on someone else's business. We don't. Every campaign we run is for someone fitting, installing or renovating a home.
That focus shows up everywhere: in knowing that boiler enquiries spike with the first cold snap, that bathroom buyers compare three quotes, that kitchen leads need a budget filter or you'll spend your weekends on free design work.
We keep the roster deliberately small — one partner per area — so every business we work with gets leads that are genuinely theirs.
Operating principles
Four rules the business runs on.
01
Exclusivity is non-negotiable.
We never sell the same homeowner to two fitters. Not once, not even when it would be free margin. The product collapses without it.
02
Own the source.
Every lead comes from an ad we wrote, on an account we own, captured on a page we built. No bought lists, no data of unknown age.
03
Respect the trade.
We never push more work than your team can fit to a high standard. A bad review costs you more than a quiet week.
04
Price honestly.
Clear monthly fees, no long contracts and no strategy decks that exist to justify a retainer.
The journey so far
Built on a model that already works.
- The start
Built on lead generation
Kyle and Joe built Lead Supplier, generating exclusive enquiries for UK commercial finance brokers — and proved the one-lead-one-buyer model works.
- The gap
Trades asked for the same
Fitters and installers kept telling us the same thing: shared lead sites send them racing four competitors to the phone for jobs that were never real.
- Today
Trade Supplier
We took the same engine and rebuilt it for four trades — flooring, bathrooms, kitchens and boilers. Homeowner enquiries, qualified and exclusive.
- Next
One client per patch
Growing area by area across the UK, capping clients per postcode so every partner keeps their patch to themselves.
Want to talk to Kyle or Joe directly?
Both founders are on every introductory call. No sales team, no junior account manager — the people you meet are the people who run the work.
Book your call